Everyone dies, but not everyone lives.
Most people exist. They go day-to-day working for someone, trading their time and skills or knowledge for money. They rationalize that they are safe and have little risk and that is why they are working for someone else. They keep up the charade until their employer finds someone younger, someone with better skills, someone with more knowledge, someone willing to work more hours, someone willing to work for less, someone…
An honest evaluation would quickly reveal that you really don’t have less risk working for someone else. (If the owner of a business has to let someone go I can promise you that the owner will always be the last person on the chopping block.)
Employees mistakenly substitute “comfortable” with “safe.” Being comfortable is not the same as being safe.
See, safe is the absence of risk.
While comfort is the willingness to accept the risks.
So, really people are comfortable with the risks that come along with being an employee.
Usually we accept the risk and call it “comfortable” because the alternative – starting your own business – is something you are NOT comfortable with.
Watch these videos to learn more about risk and how entrepreneurs view and assess risks and rewards. Download the Reward and Risk Workbook to assess your risk tolerance and learn more about risk taking.